In 2011, Susanne Brüsch and Ondra Veltrusky founded the Pedelec Adventures project, focused towards developing travel concepts by combining adventures on pedelecs and e-bikes with inspiring destinations around the globe. The Berlin-based team turns these concepts into reality by riding multi-week excursions that function as both a product field test, as well as a way to inspire the electric bike world with exciting reports, presentations, unique photos and films.
By sharing their experiences and their own enthusiasm for the new bicycle species, the Pedelec Adventures team aims to promote electric mobility in a way that demonstrates the fun that can be had with these vehicles.
…is the head of the Pedelec Adventures project and focuses on tour concept development and finding the right partners and sponsors in a global network. As a widely published journalist and a passionate photographer and cyclist, Susanne is predestinated for getting the tour reports and pictures out into the international media. Tour presentations at trade shows and other events also belong to her activities.
Susanne has helped shape the industry from the very beginning and keeps doing so to this day. In 1999 she introduced the term pedelec (pedal electric cycle) as the result of her graduate thesis paper at the University of Heidelberg, Germany, where she studied languages. The term was meant to describe a new species of vehicles and is now established internationally. Extensive travels in Europe, Asia and USA, have made Susanne an expert in cross-cultural communications and networking. Her expertise in electric bike PR and testing, dates back to the early days of LEV pioneer and testing authority ExtraEnergy.
…is Pedelec Adventures’ expedition manager and is responsible for planning and overseeing the expeditions itinerary and logistics. Ondra’s interest in bikes began at a young age, bike racing in Germany. He is passionate about cycling, hiking and sailing and his love for travel and adventure has taken him all across the world including some of the remotest areas including Yukon, Baffin Island and Mongolia. With a degree in Sociology, great cross-cultural skills and a website developer by trade, Ondra is also responsible for all of Pedelec Adventures online presence.
…is the founder and head of ecomo 21, a company based in South Germany which specializes in technical services for light electric vehicles. Uwe joined the Pedelec Adventures team in 2011 when he developed and built the charging infrastructure of the solar trailers that served to charge the batteries during Tour de Mongolia. His expertise in event logistics and electric bike servicing has been a great benefit to the Mongolia and Iceland expeditions.
…is an expert in 3D media and has been working with professional film cameras since his design-studies in the early 90s. Since then, he has taken part in multiple awarded feature-film and advertising film projects. Andreas is also a co-founder of one of the first electric mountain bike brands – Third Element. As the company’s former marketing manager, he got in touch with Pedelec Adventures and is now refreshing his Iceland experience from 18 years ago with this year’s tour. Back then he crossed Iceland on a motorcycle with a waterproof film camera in order to spice up his diploma.