Category: Blog

  • Merry Christmas and a Happy New Year!

    Yours, Susanne, Ondra, Uwe and Andy

  • Iceland Challenge Short Film is Online

    Six months ago, on June 20th, we arrived in Iceland and started our unique adventure – riding eflow bikes through the amazing northern landscapes shaped by fire and ice. For the longest day of the year we could have hardly chosen a more spectacular scenery than the glacier lagoon of Jökulsarlón, were blue icebergs drift […]

  • Video Interview with Electric Bike Report, USA

    Our media partner and friend Pete Prebus from Electric Bike Report interviewed us at the large bicycle trade show Interbike in Las Vegas about our experiences in Iceland. We did the spontaneous interview at the booth of Currie Tech, the US distributor of eflow, where we had held our USA film premiere the day before.  […]

  • Japanese LOHAS learn about Iceland Challenge

    Iceland Challenge in Japanese! The title of the recent Green Mobility Magazine Vol.26 features a photos of the snow-covered mountains of Landmannalaugar in the highlands of Iceland and two riders with eflow electric bikes – Susanne and Ondra – in Iceland’s most brilliant sunshine. The 8-page report in Japanese language comes with a nicely designed […]

  • Pedelec Adventures goes Wild West

    Our presentation of Iceland Challenge at Interbike in Las Vegas, USA, was a great success and Vegas itself was an experience of its own. But no matter how unique Nevada’s sparkling metropolis may be, after being captured by the city’s entertainment overkill for a couple of days, we started to miss the peaceful silence of nature. 

  • US Film Premiere at Interbike – From Glaciers to Casinos

    Riding eflow through Iceland was an experience that is hard to describe in words. Riding eflow through America’s gambling metropolis Las Vegas, is a completely different story but also difficult to describe. We happily followed the invitation of Currie Technologies, eflow’s distributor in the US, to present Iceland Challenge at Interbike, North-America’s leading bicycle trade show. The […]

  • Film Screening in Honor of LEVA President Sidney Kuropchak

    The short version of our film Iceland Challenge – eflow through ice and fire –  had its premiere at the LEVA networking dinner at Eurobike in Friedrichshafen. As every year, this event gathered the light electric vehicle industry and was a great platform to meet friends and business partners and make new contacts from this […]

  • Film Premiere at Eurobike – the Audience loved Iceland Challenge

    The premiere of our tour film Iceland Challenge – eflow through ice and fire – at the world’s leading bicycle trade show was more than a success. We were overwhelmed with great feedback from all sides – the industry, the media and the consumers alike.  We presented our tour documentary, a 23 minute film which we introduced by a short slide show […]

  • 4000 Kilometers Hardness Test

    In June and July 2013, we went on our third pioneer trip to show what’s possible on electric bikes. Traveling between Iceland’s glaciers, hot springs and volcanos, we – the founders of Pedelec Adventures, Susanne Brüsch and Ondra Veltrusky and our team members Uwe Schlemender and Andreas Gutmann – faced the Nordic elements on speed-pedelecs provided […]

  • Tour Film Trailer is online!

    [button link=”” color=”green” size=”large”]» Watch the brand new Iceland Challenge tour film trailer![/button]

  • Rafhjól means Electric Bike

    Cycling is getting more and more popular in Iceland. Not only as a fashion or to serve practical needs, but also in the eyes of the government, with the local authorities in Reykjavík recently investing in cycling infrastructure. Although electric bikes are still a novelty to most Icelanders, the ones we met were very positive […]

  • A Day in Reykjavík

    Riding around Iceland’s capital city on the eflow bikes was a really enjoyable experience. While withstanding a chilly wind thanks to warm clothes, we admired the Icelanders walking around in shorts and tank tops in 12 degrees C. Oh well, at least we still had some time to get used to the expected June temperatures […]

  • Follow us: Daily Photo Diary @ facebook & twitter

    » Iceland Challenge @ facebook» Iceland Challenge @ twitter

  • Midsummer Night Ride – following the Traces of 007

    We spent the longest night of the year in Jökulsárlón – one of the most stunning landscapes of Iceland. Here, Europe’s largest glacier, the Vatnajökull, “flows” into the ocean, setting adrift ghost-blue icebergs in an ethereal lagoon. What a scenery for our midsummer night ride while following the traces of 007. This unique spot served […]

  • Finding our Pace

    The weather is much better than we expected. Sunshine and fairly warm temperatures make this first camp a wonderful place to get ourselves organized, let the Icelanders meet eflow and take a ride ourselves in the small town of Höfn.

  • Welcome to Iceland

    In the early morning hours while on the ferry from Denmark, we could spot the the first peaks of Iceland still covered in snow! Well – welcome to Iceland! When we arrived at the harbor of Seyðisfjörður, we noticed a sincere concern of the Icelandic people that we help to preserve their nature and stay on […]

  • Crossing the Ocean

    On the afternoon of June 17th, we had finally loaded the last pieces of luggage into the truck and left Berlin, heading towards Hirtshals in North Denmark. It took us 12 hours to drive the 800 kilometers to Hirtshals harbor where we arrived in the early morning – early enough to sleep for a few […]

  • Berlin loves eflow – Farewell at RedsDeli

    On June 16th, the day before we started our journey from Berlin to Iceland, we invited our friends to take a look at the bikes and the truck at a small farewell event in Berlin. It was a great night with lovely focaccia and champagne provided by RedsDeli and everyone joining in on our excitement […]

  • Ready for the Highlands?

    We are ready! Now that we have bought this 4×4 Iveco Magirus to escort us through the highlands and to assist us crossing rivers and a lava desert, nothing can stop us from traveling Iceland off the beaten tracks. This 160 PS truck used to serve the public technical aid (THW) in Germany before an […]

  • eflow through Ice and Fire — new Adventure begins

    On June 17 2013, we – the founders of Pedelec Adventures – are taking off on our next expedition. It is our third adventure on speed-pedelecs (pedal electric cycles) after having crossed Morocco’s Atlas mountains and Sahara desert in 2011 and self-sufficiently traveling Mongolia’s wide steppe in 2012. For this year’s trip we have chosen […]